A Digital Marketer creates, develops and/or implements the short and long term strategy and campaigns to increase leads or revenue from the internet. They also manage a team of specialists (PPC, SEO, etc.) to help carry out the tactical approaches.
In today's marketing environment, having a good basic knowledge of Digital Marketing is critical to the success of any business. Additionally, the ability to develop a well-crafted Marketing strategy will help you manage all the moving parts successfully without compromising a company's brand.
Market research gives you valuable insights into the the needs and preferences of your audience. Knowing what your customers think, how the market is evolving, what your competitors are doing can significantly enhance your digital marketing efforts.
When it comes to driving traffic to your website, there are two basic options: Pay-Per-Click (PPC) advertising, also known as Search Engine Marketing (SEM), or Search Engine Optimization (SEO). Increasing the quality and quantity of online traffic to your website is an integral part of any digital marketing strategy.
Harness the power of various social media channels to connect with disparate audiences. Understanding the different types of social media will help strengthen your digital marketing strategy and identify the appropriate tools for your goals.
Learn how to leverage web analytics to better understand the characteristics and behavior of your online visitors.
Mobile phones and tablets are an essential part of any digital marketing because they open up new touchpoints for where and when you can connect to your customers. Learn how to put mobile marketing at the center of your digital strategy.
Effective website copywriting convinces your audience to take a specific action. Learn how to build persuasive digital copy from scratch to increase user demand and engagement on your website.
Are your customer leaving your websites after few seconds? Do you have problems converting new customers? Understand how to create content people want to share and learn where to find help to create content people want to know.
Web usability involves designing a more effective website that will improve customer satisfaction, have a better placement in the search engines, and convert more online traffic into revenue opportunities.
Project management and related disciplines are a hugely important aspect of delivering effective marketing. Learn how to deliver your digital marketing campaigns on time and within budget.
Email is still the most cost-effective form of digital marketing. Learn how to build your strategies, set realistic targets and design engaging email content that gets delivered, opened, read and acted upon.